How to market a game app

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Every day a new story emerges of how a lonely programmer made a small fortune with a simple game app. There are several ways of increasing your chances to become that lonely programmer. Smart marketing of a new game app can make a lucky person rich.

1.       Pricing of an app is important

Your new game app is a winner, its fast, it has cool graphics and it is easy to play and download. However, nobody will buy it. One way to increase purchasing of a new app is to smart about pricing. A common method of encouraging buyers is to have an introductory price. For example, many games give limited access to buyers for 99cents. After reaching a certain level the buyers must pay full price. This is a great way to increase word of mouth and create fans of the game. Smart introductory pricing will also influence the placing of the game on download lists. A high listing will mean more exposure of the game to potential purchasers.

2.       Social networking

Many people say that social networking is not an effective marketing tool. However other have used it productively. Like many tools, the way in which networking is used will determine success. Use social networking to link to places where screenshots of the new game are available. Ask your friends to encourage their friends to visit these places. Post reviews of the game on your social networking page, and give friends an opportunity to trial and talk about the game. Word of mouth is an important marketing tool and your friends can provide this.

3.       Micro blogging

Micro blogging can be used in a similar manner to social networking to improve exposure of a new game app. Use it to link to pages where game demos are available, also ask friends to pass on links via their own micro blogging feeds. Micro blogging combined with social networking can expose your product to a wide audience.

4.       Creating a game blog

Create a blog to discuss and inform potential consumers about the development of the app.  If you show details of the development process, empathy is created in the audience. Consumers will be more likely to spend money if they feel included in an event or development. Detailing the steps you took to produce the game will create this feeling of inclusion.

The blog can also be used to promote links to places where the game is sold and it can include special offers to readers which makes them feel even more included in the process.

5.       A website is vital

A website which showcases the game and includes screen shots and demos is a vital component of marketing a game app. In addition the website can generate income on a stand alone basis by including advertising and affiliate links. The website should include links to social networking sites, micro blogging activities and most importantly details on how to buy the app.

Creating a game app is an exciting experience, but the product needs to be professionally marketed. Using a combination of media to advertise the product will increase sales and could turn a hobby into a thriving business.